VertaFly Pricing Policy

Effective: October 2025

1. Purpose

This pricing policy ensures that all VertaFly services are priced consistently, transparently, and fairly — based on actual costs, equipment usage, and the time invested in each project.

2. Pricing Structure

All prices are calculated using the official VertaFly Quote Calculator, which considers the following components:

Category	Description
Base Project Price	A minimum rate applied per project type to ensure coverage of basic operating costs.
Hourly Work Rates	Time-based compensation for planning, filming, and editing. Current default rates: Planning 150 SEK/hr, Filming 250 SEK/hr, Editing 200 SEK/hr.
Equipment Usage (Depreciation)	Cost of equipment distributed over its useful life and expected missions per week.
Monthly Expenses	Ongoing business expenses such as advertising, insurance, and software subscriptions, split across the expected number of missions per month.
Travel Costs	Calculated at 2.50 SEK/km for round-trip travel, following Swedish standard mileage rates.
Observer Costs	Added if a visual observer is required, at 150 SEK/hour.
Software Costs	Per-project tools such as color grading LUTs, editing assets, or data processing services.
Profit Margin	A markup applied to the total cost to ensure business growth and reinvestment. Default: 20 %.

3. How Quotes Are Calculated

Direct costs (time, travel, observer, software, equipment depreciation) are calculated first.
2. Overheads (monthly expenses and long-term equipment costs) are added.
3. A base project minimum ensures no project falls below a sustainable threshold.
4. The chosen profit margin is applied on top of all costs.
5. The result is the final client quote, which represents the total amount before VAT.

4. Consistency and Adjustments

Prices are updated periodically to reflect new equipment, market changes, or cost inflation. Larger or complex projects may include additional planning or delivery fees. Discounts or package deals are only applied if they align with profitability goals and are documented.

5. Transparency

Every client can request a quote breakdown showing time estimates, equipment, software used, and the applied profit margin. This guarantees full cost transparency and consistent pricing across all projects.

6. Payment Terms

Quotes are valid for 30 days.
• A 50 % deposit is required to confirm a booking.
• Remaining balance due upon delivery of final materials.
• Late payments may incur a 5 % monthly interest unless otherwise agreed.

7. Review & Updates

This policy is reviewed at least once per year or whenever significant changes occur in cost structure, workload, or equipment inventory.